Press Release-Pivoting into online cooking lessons

A Peterborough-based food truck owner who lost most of his catering business due to lockdown is now offering online cookery classes – teaching people how to make authentic Indian dishes. 

Ajay Sabharwal, 47, whose company trades as Banjaraa, is on a mission to help busy households to make and repurpose Indian-inspired cuisine. In addition, Ajay is running ‘free from’-style cooking courses for people seeking to avoid certain allergens. 

“When my outdoor catering business became unviable due to Covid restrictions, I was in survival mode and launched a Crowdfunding campaign – offering prepaid gift vouchers in addition to other rewards to people who backed me. One of these rewards was a two-hour online cookery lesson.

The response was amazing, with many people wanting to learn how to make authentic Indian curry base masala and more,” said Ajay. “This gave me the confidence to get my online cookery classes off the ground. In these unprecedented times, pivoting my business in a new, exciting direction is helping me to stay afloat and is opening a whole new online teaching world. 

‘I am already looking into other formats of one-to-one and group Zoom sessions, as well as launching a website with pre-recorded cooking lessons led by me. I never knew I had this talent too, which I would enjoy so much!”
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For more info on our online indian cooking course, please contact Ajay Sabharwal on info@banjaraa.co.uk or visit: Banjaraa Online Indian Cooking Course